building an AI companion for later life.
We refuse a culture that treats later life as passive, as though it were simply a time spent waiting for death. “Don't go out — it's dangerous.” “I'll do the cooking.” These words may sound kind, but they can gradually take away a person's abilities and choices. SENEH builds a culture where people can keep choosing, loving, and growing as they grow older.
A dream I naturally formed while living with my grandmother: to create a product that could talk with people in later life and help keep track of their health.

SENEH (סְנֶה) refers to the burning bush in Exodus — burning, yet not consumed. We help later life keep burning beautifully, all the way through.
“While having diminishes through use, being grows through practice. The burning bush that is not consumed (Exodus 3:2) is a biblical symbol of this paradox. The powers of reason, love, artistic and intellectual creation — all essential powers — grow by being used. Giving is not a loss; what is held onto is what is lost.”— Erich Fromm, To Have or To Be?
Does life have to grow smaller as we grow older?
We believe in lives where choice, curiosity, and relationships remain alive as people grow older. SENEH builds technology that stays alongside them.